To
a great extent, advertising tells us who we are and who we should be.
What does advertising tell us today about women? It tells us just as did
it 10 and 20 and 30 years ago that what's most important about women is
how they look. The first thing the advertisers do is surround us with
the image of ideal female beauty so we all learn how important it is for
a woman to be beautiful and exactly wha
t it takes.
Jean Kilbourne continues her groundbreaking analysis of advertising's
depiction of women in this most recent update of her pioneering "Killing
Us Softly" series. In fascinating detail, Kilbourne decodes an array of
print and television advertisements to reveal a pattern of disturbing
and destructive gender stereotypes. Her analysis challenges us to
consider the relationship between advertising and broader issues of
culture, identity, sexism, and gender violence.
Sections within
the documentary include: Does the beauty ideal still tyrannize women? |
Does advertising still objectify women's bodies? | Are the twin themes
of liberation and weight control still linked? | Is sexuality still
presented as women's main concern? | Are young girls still sexualized? |
Are grown women infantilized? | Are images of male violence against
women still used to sell products?
WATCH THE FULL DOCUMENTARY: "Killing Us Softly 3: Advertising's Image of Women"
http://
To
a great extent, advertising tells us who we are and who we should be.
What does advertising tell us today about women? It tells us just as did
it 10 and 20 and 30 years ago that what's most important about women is
how they look. The first thing the advertisers do is surround us with
the image of ideal female beauty so we all learn how important it is for
a woman to be beautiful and exactly wha
t it takes.
Jean Kilbourne continues her groundbreaking analysis of advertising's depiction of women in this most recent update of her pioneering "Killing Us Softly" series. In fascinating detail, Kilbourne decodes an array of print and television advertisements to reveal a pattern of disturbing and destructive gender stereotypes. Her analysis challenges us to consider the relationship between advertising and broader issues of culture, identity, sexism, and gender violence.
Sections within the documentary include: Does the beauty ideal still tyrannize women? | Does advertising still objectify women's bodies? | Are the twin themes of liberation and weight control still linked? | Is sexuality still presented as women's main concern? | Are young girls still sexualized? | Are grown women infantilized? | Are images of male violence against women still used to sell products?
WATCH THE FULL DOCUMENTARY: "Killing Us Softly 3: Advertising's Image of Women"
http://
Jean Kilbourne continues her groundbreaking analysis of advertising's depiction of women in this most recent update of her pioneering "Killing Us Softly" series. In fascinating detail, Kilbourne decodes an array of print and television advertisements to reveal a pattern of disturbing and destructive gender stereotypes. Her analysis challenges us to consider the relationship between advertising and broader issues of culture, identity, sexism, and gender violence.
Sections within the documentary include: Does the beauty ideal still tyrannize women? | Does advertising still objectify women's bodies? | Are the twin themes of liberation and weight control still linked? | Is sexuality still presented as women's main concern? | Are young girls still sexualized? | Are grown women infantilized? | Are images of male violence against women still used to sell products?
WATCH THE FULL DOCUMENTARY: "Killing Us Softly 3: Advertising's Image of Women"
http://
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